Wings Over Illawarra

Case overview

It was an absolute pleasure for us to work with Mark Bright from Bright Events, focusing on the marketing and promotion of the 2022 Wings Over Illawarra airshow. Upon reviewing their existing website, we noticed it was in dire need of even basic SEO optimisation. We implemented crucial optimisations, ensuring that it ranked prominently in search results. These targeted enhancements breathed new life into the website, priming it for what turned out to be a super successful event post-COVID.

Wings Over Illawarra Spitfire

The Results

After we completed our initial SEO fixes, the website experienced an instant surge in traffic. We also addressed issues with oversized, non-optimized images that had been impeding page load times. This not only enhanced the user experience but also ensured a more efficient use of server resources.


Decrease in bounce rate


Increase in average session duration


Top 3 page rankings