July 21, 2023

Business on the move? Don’t forget this!

Relocating your business is usually a key milestone in the growth of a business. There’s a million physical things to be done and moved, from establishing new utilities to arranging signage. But there’s a critical aspect that almost always tends to be overlooked. And ignoring this could mean a detrimental slide in your search engine rankings, placing your growing business quickly into serious danger of survival. 

So what key tasks do you need to do online when your business is on the move?

1. Update your website with your new location

Let’s begin with the core of your online presence: your company website. As you transition, it’s imperative to immediately update your address, contact number, email, and operating hours. Special attention must be given to the ‘Contact Us’ and ‘About Us’ sections and often the footer of all of your pages. Achieving uniformity in the updated details across all web pages and directories is crucial. Any discrepancy will be seen negatively by search engines, which will have repercussions on your online rankings.

2. Update your Google Business listing

Next on the priority list is leveraging the power of Google Business (formerly Google My Busines). An indispensable tool for local SEO, GMB ensures that when potential clients in your locality search for services you offer, your enterprise is prominently displayed. During your move, it’s essential to meticulously modify your GMB profile to reflect your new contact details. Additionally, verifying the new listing solidifies your control over the data, ensuring its authenticity and relevance.

3. Ensure NAP consistency

The term “NAP” might sound technical, but it simply stands for Name, Address, and Phone number. The key challenge with NAP is maintaining absolute consistency. Whether it’s business directories, review sites, or your social media profiles, the updated details must remain consistent. Discrepancies, no matter how minor, can adversely impact search rankings and erode the hard-earned trust of your consumers.

Take advantage of audit tools to help you locate all active directory listings with your NAP.

4. Start posting fresh location-based content

One effective way to cement your business in its new location is to craft content tailored to the locale. Creating blogs, articles, or landing pages that echo the nuances of your new environment can significantly elevate relevance for local searches, establishing a deeper connection with the indigenous clientele.

5. Don’t forget a technical update of your website terms

A strategic reshuffle of your website’s content is also in order. This involves embedding keywords that resonate with your new location. By utilizing specialized keyword tools, businesses can discern terms that are en vogue in the locality and seamlessly incorporate them into their sites. Emphasizing location-specific keywords in elements like title tags, meta descriptions, and header tags can act as a booster shot for local search visibility.

6. Audit your backlinks

The invisible threads that often bind the internet are backlinks—other websites that lead users to your site. These play a pivotal role in dictating SEO. Undertaking a thorough backlink audit can help businesses identify sites that link to their previous location. By reaching out and ensuring these links are updated, businesses can safeguard the invaluable SEO benefits these backlinks confer.

7. Get fresh local reviews and NAP citations

Lastly, the influence of local citations and genuine client feedback cannot be understated. Citations, or mentions of your business on various online platforms, are vital cogs in the machinery of local search rankings. It’s crucial to ensure that these citations on directories and review platforms are accurate reflections of your new address. Moreover, encouraging clients to review your business in its new setting can not only elevate search rankings but also bolster the trust potential clients place in your services.

In conclusion, while moving presents a myriad of logistical challenges, addressing local SEO with diligence and strategy can transform this phase into a period of expansive online growth. By maintaining your search engine stature and engaging with a broader local audience, your enterprise is poised to thrive in its fresh environment.