June 30, 2023

9 achievable digital marketing goals for 2023

Small Florist Business in Wollongong Digital Marketing

The digital landscape is evolving, and for small businesses targeting local customers, 2023 offers a plethora of opportunities. Yet, many local enterprises are left scratching their heads, wondering what their digital marketing goals should be for the year ahead. Fear not! We’re here to shine a light on the digital path you should embark upon.

1. Local Search Optimization

Before anything else, ensure that your business pops up when local customers search for relevant keywords. Aim to secure a spot in the “Local Pack” of Google search results. Remember, if your local bakery isn’t popping up on Google, it’s probably toast! 🍞 (And not the delicious kind!)

2. Cultivate Reviews and Testimonials

Ask satisfied customers to leave positive reviews on platforms like Google My Business or Yelp. A sprinkle of five-star reviews can help potential customers choose you over competitors. Plus, who doesn’t love a little public adoration?

3. Engage on Social Media

While it’s tempting to target everyone, everywhere, a localized approach to social media can bring significant returns. Share local news, participate in local events, or even run location-specific promotions. Remember, you don’t need to be a global sensation like the next viral cat video. Sometimes, being the talk of the town is purr-fect enough!

4. Email Marketing

Don’t underestimate the power of a well-timed, relevant email. Send newsletters, offers, or updates, ensuring they’re tailored to local events or holidays. You know the drill—Valentine’s Day discounts, Halloween specials, or even a nod to a local festival!

5. Invest in Local Ads

Platforms like Facebook and Google offer location-based ad targeting. It’s like fishing where the fish are. And trust me, in the digital sea, everyone’s looking for that local flavor.

6. Mobile Optimization

Ensure that your website is mobile-friendly. With an increasing number of searches made on mobile devices, if your site doesn’t load well on mobile, it’s like having a shop where the front door is too small. Oops!

7. Create Local Content

Craft blog posts or videos that resonate with local issues, landmarks, or events. If you’re a cafe in Wollongong, maybe a piece on the “Top 5 Beaches to Enjoy Your Takeaway Coffee” would hit just right.

8. Foster Partnerships

Partner with neighboring businesses for cross-promotions. It’s like pairing a fine wine with cheese, both get better! (And who can say no to wine and cheese, digitally speaking?)

9. Track and Analyze

Always be data-driven. Set clear KPIs (Key Performance Indicators) and measure your progress. It’s 2023, and if you’re not reading the digital tea leaves through analytics, you’re missing out.

While global reach is what dreams are made of, for many businesses, the gold is right in their backyard. And let’s be honest, in the digital world, it’s not about the size of the fish, but the quality of your digital fishing rod!

Happy fishing, and may your net be ever full of local catches! 🎣📲