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June 27, 2023

The SEO 101 Guide for Marketing Your Business Online

Happy Businessman enjoying his Local Search (SEO) Optimisation

OK, so you have a website and you like the look of it… Great! An attractive website is definitely important – but are you finding it isn’t the silver bullet you hoped it would be when you got a web designer to build it? We hear this all the time.

Having a great website is just the first step. To truly harness its power, you’ll want to promote it effectively and optimize it for search engines. What should you focus on? 

Here’s just a few basic 101 items you need to address to rank well online:

1. Search Engine Optimization (SEO):

  • Local SEO: Claim and optimize your Google My Business listing. Ensure that your NAP (Name, Address, Phone number) is consistent across all online platforms. Encourage customers to leave positive reviews on your listing.

  • Keyword Research: Identify local keywords relevant to your business (e.g., “Wollongong cafe”, “gym near Wollongong”). Ensure these keywords appear naturally in your content, meta titles, and descriptions.

  • High-Quality Content: Regularly update your website with fresh, relevant content that addresses the needs and interests of your local audience.

  • Technical SEO: Ensure your website is mobile-friendly, has a fast load speed, and uses SSL encryption.

2. Engage on Social Media:

  • Local Engagement: Share content related to local events, news, or stories. Engage with local influencers and businesses.

  • Advertise: Platforms like Facebook and Instagram offer targeted advertising. Use these to promote your website to a Wollongong audience.

  • Share Content: Whenever you update your website with new products, services, or blog posts, share it on your social media channels.

  • Post Consistently: Don’t get discouraged by only a few likes or interactions, keep it flowing.

3. Email Marketing:

  • Successful: Email marketing is still proven by recent statistics to be one of the most effective marketing mediums to engage with new customers and retain existing ones.

  • Newsletter Signups: Encourage visitors to your website to sign up for newsletters. Offer incentives, like discounts or exclusive content.

  • Engage Subscribers: Regularly send out news, updates, and offers to your email subscribers. Make sure the content is relevant to your Wollongong audience.

4. Local Directories and Partnerships:

  • Directories: Ensure your website is listed on local directories like Yellow Pages, TrueLocal, and local Wollongong directories.

  • Collaborate: Partner with neighboring businesses for joint promotions or events. This can provide mutual backlinks and shared audiences.

5. Pay-Per-Click (PPC) Advertising:

  • Local Targeting: Use Google Ads to run a localized PPC campaign targeting Wollongong and surrounding areas.

  • Optimize Ad Spend: Regularly review and adjust your ad campaigns based on performance metrics.

6. Engage in Local Community Activities:

  • Sponsor Events: Get involved in local community events, fairs, or festivals. This can generate local media coverage and backlinks.

  • Host Workshops or Webinars: Offer value to the local community, and promote these events online.

7. Monitor, Analyze, Repeat:

  • Google Analytics: Regularly review your website’s analytics to understand user behavior, sources of traffic, and other crucial metrics.

  • Feedback Loop: Take feedback from customers on what they’d like to see or know from your website and adjust accordingly.

In the end, remember, persistence is key. The digital world is competitive, but with consistent effort and a local-centric approach, your new website will surely become a beacon for your Wollongong clientele. Best of luck! 🚀